SHOW YOUR COLOURS – PREMIERE

In 2017, the World Economic Forum in Davos published a study that found that creativity is
becoming one of the three most important skills for companies. According to the study, creativity
was ranked fifth in 2015 and will be ranked third in 2020. Companies will have to make great
efforts to promote creativity and bring it in-house. But creativity has to come from somewhere.
Engaging with art is one way to do this.
SHOW YOUR COLOURS is a new concept that transfers these insights into an entertaining,
sophisticated event format. The audience and employees are transformed from passive observers
into enthusiastic actors and playfully experience their own ability to be creative.
This unique “art party concept” was developed by Martin Rüdel (martinimusic) and Holger Brandt
(Agentur zum guten Ton). The successful premiere took place in April 2018 at the Filmcasino
Munich.
Together with Sven Classen (Erlebnisbüro München), the team plans to establish “Show Your
Colours” as a new format for corporate events, team-building events and avantgarde events in
the art scene.